SEO content is online material, such as blog posts, images, or videos, that is created and optimized to rank higher on search engines and attract organic traffic. To create it, you must research keywords, align content with user search intent (informational, commercial, or transactional), and structure the content for both readers and search engines. This process involves more than just keyword stuffing; it’s about creating high-quality, valuable content that satisfies the user’s needs while also being technically optimized with elements like meta tags, headings, and internal links.